Underhood creates company or brand reputation analysis from multiple online sources. On Underhood you can create company pages automatically. No human labor is needed. All the data you see is collected from internet searches and APIs, and run through our analysis system.
Transparency
We treat all companies equally. Everyone can see everyone else’s metrics; we take objectivity and transparency very seriously.
Algorithms
Our philosophy can best be summed up by the following quotation from Daniel Kahneman, the Nobel Prize–winning expert on behavioral economics:
Whenever we can replace human judgment by a formula, we should at least consider it.
Tool
At Underhood, companies and brands can develop their own communications on the basis of the reputation reports.
Academics, join us!
Underhood works closely with the academic community.
There’s so many possibilities and so much work to be done! If you’re interested in unstructured data, machine learning, natural language processing, econometrics, and social media analyses — or any other field we need to look at — we invite you to participate in the development of our methods, algorithms, indexes, and especially the science behind our operations.
We’ve already partnered with some research institutions, and we’re willing to give our data and algorithms to researchers in this exciting field of alternative data, nowcasting, and reputation analysis.
If you feel we can help you with your research or in any other way, please email us at science [at] underhood.co
Check your reputation now
Check your own reputation now — it’s free: https://underhood.co
