Underhood

Keep your social channels alive — the easiest way to find update ideas in the summer

Here’s how to find guaranteed hit ideas for your summer updates.

It pays to be mean

Social media awards bad manners, it seems.

Few days ago a hotel and a restaurant owner Paul Stenson shamed a 22-year-old YouTuber Elle Darby who had asked if she could stay in Stenson’s Dublin based hotel for free. Darby had emailed Stenson that she “would love to…

How AI will kill most writing work— a real life story

Social media secrets, part 4/4: Conclusions and infographics

Social media secrets, part 3/4: What to post – videos are overrated

Social media secrets, part 2/4: Growing the audience

In our second post in this series, we’ll look at how large your follower base should be and how to make it grow.

These findings come from what we’ve learned by analysing 1.9 million tweets and 1.3 million Facebook…

Social media secrets, part 1/4: Measure against others

Time for Underhood EGO?

It started as a joke while we were having beers at our office.

Secrets revealed: What really works on social media